The Musée Atelier Audemars Piguet opened on June 25, 2020 in Le Brassus, in the heart of the Vallée de Joux, the cradle of Swiss watchmaking. It offers an immersive experience that retraces more than 145 years of watchmaking history.  The striking museum is circular, shaped like a coil and designed to resemble a watch spring. The innovative design and architecture is thanks to Danish architect Bjarke Ingels of the Bjarke Ingels Group (BIG), who was commissioned to showcase the watchmaking achievements of Audemars Piguet.

The museum displays 300 watches under protective domes, masterpieces of miniaturization, technical complexity and avant-garde design. The rare timepieces include the Universelle, which has a 21 functions and 13 hands, a watch that was crafted by Audemars Piguet in 1899 and considered the most complicated piece that the company ever crafted. There are also a wide selection of emblematic models including many Royal Oak, Royal Oak Offshore and Royal Oak Concept. Visitors can observe watchmakers and artisans at work in transparent workshops. The Musée Atelier can be visited from Monday to Friday by guided tour only and by reservation. In 2021, the four-star 50 room Hôtel des Horlogers, also designed by BIG, will open its doors next to the Musée Atelier.